The Analytics Store is the leading analytics training and consultancy firm in Ireland. We dare companies to discover the insights that are hidden in the data they collect about their customers, themselves and even their competitors. Using this insight companies can add quantified costs, benefits and risks to their decision making, leading to better business outcomes. The Analytics Store was founded by Aoife D’Arcy and Brian Mac Namee in 2009. Since opening we have helped companies use analytics to create measurable value across the banking, insurance, telecoms, retail, software and manufacturing sectors.

Our unique approach is based on the belief that, to maximise the potential of analytics, companies need to develop their own in-house analytics capabilities. We enable companies to knit analytics into the fabric of their internal decision-making. This involves working with companies to discover how they can best benefit from analytics, and then delivering the right mix of consultancy, training and mentoring to achieve this. Review our client testimonials here to see how we have helped companies like yours to develop and consolidate analytics excellence.

Our Team

Managing Director, Chief Consultant

Aoife has over 14 years’ experience in analytics consultancy. Working with major national and international companies in banking, finance, insurance, gaming and manufacturing,
Aoife has developed particular expertise in customer insight analytics, fraud analytics, and risk analytics. Aoife’s passionate belief in the importance of developing in-house analytics talent in organisations underlies the design and delivery of her training courses. Degrees in statistics, computer science, and financial and industrial mathematics add academic rigour to all of Aoife’s work.

Director of Training

Dr. Brian Mac Namee, Director of Training at the Analytics Store, has over 14 years’ experience in analytics lecturing, training, and consultancy.
With particular expertise in analytics fundamentals, Brian has delivered analytics training nationally and internationally for world-leading organisations.
As an academic, Brian manages a group of researchers focusing on analytics and regularly presents and publishes both nationally and internationally on their work. His research interests lie in the areas of artificial intelligence, machine learning, predictive analytics, and data visualisation. He is a co-author of the textbook “Fundamentals of Machine Learning for Predictive Data Analytics: Algorithms, Worked Examples and Case Studies” published in 2015 with MIT Press.

Head of Operations

Nina joined The Analytics Store in 2014 to manage all aspects of the business operations. Nina ensures the smooth running of the company’s day-to-day organisational needs, including Sales, Marketing, Training, Finance and Administration. Prior to working with The Analytics Store, Nina worked in HP for 14 years and had risen to the position of Head of their Customer Support Operations.


Specialist, Network Analysis

Dr. Derek Greene has over 13 years’ experience in the field of machine learning, with a PhD in Computer Science from Trinity College Dublin, and over 40 research papers presented at international conferences and published in journals. He currently leads a research group which focuses on algorithms and applications in areas such as social network analysis and text mining.

Our Clients

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