Privacy Policy of The Analytics Store

At The Analytics Store, we are committed to protecting and respecting your privacy.

This policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

Please read the following carefully to understand our views and practices regarding your personal data and how it is obtained, processed, shared, and stored. By visiting www.theanalyticsstore.com you are accepting and consenting to the practices described in this policy.

The data controller is The Analytics Store (referred to in this policy as “we” or “us”).

Any questions regarding this policy and our privacy practices should be sent by e-mail to info@theanalyticsstore.com or by writing to The Analytics Store, 12 Merrion Square, Dublin 2, Ireland.

1.     Types of Information

Visitors are advised that each time they visit a website, two general types of information about their visit can be retained. The first type is high level information comprising of analytical data that is collected and aggregated to a non-individual specific information. The second type is information which is personal or particular to a specific visitor who knowingly chooses to provide that information.

1.1    Non-Personal Data

This high level information provides general, and not individually specific information, about the number of people who visit this website; the number of people who return to this site; the pages that they visit; where they were before they came to this site and the page in the site at which they exited. This information helps us monitor traffic on our website so that we can manage the site’s capacity and efficiency. It also helps us to understand which parts of this site are most popular and generally to assess user behaviour and characteristics in order to measure interest in and use of the various areas of the site.

1.2    Personal information

Through this website you may have an opportunity to send us information, such as through the “sign up for our newsletter” in the “contact” section, or any other area where you might email us, book training online, request a publication or enter a competition. By choosing to participate in these, you will be providing us with some level of personal information relating to you. This information will only be used by The Analytics Store Limited for:

  • The purposes for which it was provided by you, e.g. to send you information, newsletters, etc.
  • Verification purposes and statistical analysis.
  • Marketing and administration purposes.

2.    Data Collection

2.1    Collection and use of personal information

Personal information: information that is associated with your name or personal identity. The Analytics Store Limited website does not collect any personal data about you on this website, apart from information which you volunteer (for example, by emailing us, or registering with us for our newsletter or booking course).

The Analytics Store Limited will take all appropriate measures (including appropriate technical and organisational measures) to prevent against unauthorised access to, alteration of, disclosure of or destruction of your personal information.

2.2    Collection and use of non-personal information

Non-personal information: data collected for statistical purposes which is not associated with a specific identity. The Analytics Store Limited collects and analyses technical information in order to evaluate our Website. The type of technical information we log is confined to the following:

  • The IP address* of the visitor’s Web server
  • The top-level domain-name used (for example .ie, .com, .org, .net)
  • The pages visited on the ITMJL Limited’s WEBSITE, i.e. URL’s** visited
  • The previous Website address from which the visitor reached us, including any search terms used
  • Clickstream data which shows the traffic of visitors around this Website (for example, pages accessed)

*An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (TCP/IP) network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

**2 A URL (Uniform Resource Locator) is the global address of documents and other resources on the World Wide Web.

ANY EXTERNAL LINKS TO OTHER WEBSITES ARE CLEARLY IDENTIFIABLE AND THE ANALYTICS STORE LIMITED IS NOT RESPONSIBLE FOR THE CONTENT OR PRIVACY STATEMENTS OF THESE WEBSITES. YOU ARE ADVISED TO CONTACT THE PROVIDERS OF THESE WEBSITES DIRECTLY IF YOU HAVE ANY ISSUES OR CONCERNS RELATING TO THESE WEBSITES.

3.    With whom we share your information

The Analytics Store Limited makes no attempt to identify individual visitors, or to associate the technical details collected (IP addresses etc.) with any individual. It is the policy of The Analytics Store Limited never to disclose personal or technical information in respect of individual website visitors to any third party, unless obliged to disclose such information by rule of law.

4.    Technical Information

4.1    Cookies

A “cookie” is a small data file transferred by a website to your computer’s hard drive. Cookies are typically classified as either “session” cookies or “permanent” cookies.

“Session” cookies do not stay on your computer after you leave our Website or close your browser. The aggregate information collected permits us to analyse traffic patterns on our site. This can enable us over time to provide a better experience on our site by improving content or personalisation and making our site easier to use.

“Permanent” cookies are those that remain on your computer. They are used to facilitate shopping, personalisation and registration services. For example, cookies can keep track of what you have selected to purchase as you continue to shop and allow you to enter your password only once on Web pages where a login is required. “Permanent” cookies can be manually removed by the user.

Most browsers automatically accept cookies by default, but you can usually refuse cookies or selectively accept certain cookies by adjusting the preferences in your browser. If you turn off cookies, there may be some features of our site that will not be available to you and some Web pages may not display properly. You can find information on popular browsers and how to adjust your cookie preferences at the following Websites:

4.1.1      Google Analytics

The website uses Google Analytics to collect information about how visitors use the Website. The Cookies used by this product collect information in an anonymous form and are used by many different websites. If you wish to opt out of being tracked by Google Analytics across all websites, please visit http://tools.google.com/dlpage/gaoptout.

4.1.2      Managing Cookies Usage

– You may refuse to accept or you may disable cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the website or unable to avail of our services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Website.
– You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org.

4.1.3      Web beacons

A web beacon is an electronic image, called a single-pixel (1×1) or clear GIF. Web beacons can recognise certain types of information on a visitor’s computer, such as a visitor’s cookie number, time and date of a page view and a description of the page where the Web beacon is placed. You may render some Web beacons unusable by rejecting their associated cookies. Note: The Analytics Store Limited Web pages do not use Web beacons.